When our friend Anna came up with her new business venture, A Better Space, she called on us to help with her business card and web design. A Better Space provides personalized services to help simplify the process of a life in transition. Anything from downsizing, setting up a new household, aging in place, helping with a change of health/death of a loved one or transitioning to a retired lifestyle. We chose to use the initials of the business ABS, since they are the same as her own and since it is a personalized service that she offers. We started with a simple, elegant business card and then designed a simple, elegant website to suit her needs.