Big Pine Key RV is an RV park and campground in the Lower Keys. Island Design’s sister business Keys Boat Tours is based there. When the opportunity struck for us to work together on building the relationship with BPKRV – our boat tours packaged and offered to BPKRV guests, Island design came up with a marketing idea in a postcard format to present to the park. We also created some mock NYC Subway Ads in hope to stimulate a future campaign. The brainstorm led to a shuttle bus and more.